21 November 2008
19 November 2008
Why do marketers buy TV ads that don't increase sales in the short run?
Why have a receptionist and not just a house phone where you can call the person you came to see?
For the same reason that so many people have a green front lawn.
It's organized waste. Profligate spending designed to communicate confidence and just a bit of hubris.
Do you really want to invest money at a bank run by a guy with nothing but a bridge table and a cheap suit? Probably not. At some level, we like the confidence that we get from that big lobby. We are more likely to perk up when the reporter has her cameraman aim a huge black video camera (with lights!) at us, even though the little hand held camera might work just as well...
In times of financial stress and bailouts, the obvious solution (eliminate all the waste!) is not the one that works. In fact, in these times, we're more likely than ever to be nervous about the status of the organization we're working with.
I'd replace the expensive sponsorships and buildings with something more valuable, quicker to market and far more efficient: people. Real people, trustworthy people, honest people... people who take their time, look you in the eye, answer the phone and keep their promises. Not as easy to implement as writing a big check for the Super Bowl, but a lot more effective.
Spencer J. Condie
16 November 2008
It is my belief that it doesn’t matter who is president in regards to how your life works out. The only person responsible for your present reality and your future opportunities is you. Hope, change and the betterment of your future are not dependent upon who lays their head on the pillow in the White House. You have to take responsibility for your own hope. You have to be the creator of your own change. You have to design and act on your own better future. Nobody is going to do it for you, not even the president.
The only person responsible for your present reality and your future opportunities is you.
08 November 2008
We spent the better part of the day watching 2 International Rugby matches at Real Stadium. The first match was between the USA select XV and the New Zealand Heartland XV. Our boys in Black came out on top. It was an awesome match. The second match was the USA National Team and the Uruguay National team. For the first time since before the World Cup last year the US were victorious. It was indeed a slice of Heaven. And the best part was spending it with my beautiful wife. She was a great sport for enduring 6 hours of Rugby.
Fig with some of the Heartland XV.